Spirituality plays a significant role in Indian culture and lifestyle. With Hinduism, Buddhism, Jainism, and Sikhism being some of the major religions practiced in India, spirituality is an integral part of daily life. Many Indians start their day with meditation, yoga, or prayer, and spirituality influences everything from food and clothing to festivals and celebrations.
Many households begin the day with a Puja (prayer) or the lighting of a Diya (lamp).
Highlights that Indian food varies drastically by state, from rich North Indian curries to coastal South Indian coconut dishes.
Shifting the spotlight from popular dishes like Tikka Masala to hyper-local cuisines, such as Naga bamboo shoot dishes, Konkani seafood, or Gujarati farsan.
Over 32 million non-resident Indians (NRIs) and persons of Indian origin (PIOs) live across the globe. This demographic actively consumes lifestyle content to stay tethered to their cultural roots and pass these traditions down to younger generations.
Millennials and Gen Z love learning why their grandparents did certain things.
India has a rich tradition of art and craft, with a wide range of traditional crafts like textiles, pottery, and metalwork. The country is also home to a number of contemporary artists, who are pushing the boundaries of modern Indian art. From the vibrant street art of urban India to the intricate traditional crafts of rural India, the country's art and craft scene is a true reflection of its cultural diversity.
