In the book's preface, Hyland explains that the idea is "to explore the visual language of symbols according to its most basic element: form, divested of all the agendas, [and] meanings".
, the book is available in both a standard large volume and a compact "Mini" format . While digital previews exist on platforms like Google Books
The book organizes these symbols into distinct visual categories, making it an exceptionally functional reference guide. Instead of arranging the work by industry or era, the authors group the marks by their abstract shapes, metaphorical meanings, and stylistic characteristics. Key Visual Categories Covered Symbol By Angus Hyland And Steven Bateman Pdf
Authored by (a partner at Pentagram) and Steven Bateman , Symbol serves as a visual encyclopedia of the most influential symbols and logos designed across various industries [1]. The book is not merely a collection of images; it is a structured analysis of how simple graphic forms can communicate complex messages and build lasting brand equity.
The primary objective of Symbol is to allow readers to assess the effectiveness of a symbol's composition without the "distraction" of its associated brand identity or commercial message. By divesting these marks of their agendas, Hyland and Bateman present them as a pictorial language in their own right. Each entry in the book is meticulously captioned with: In the book's preface, Hyland explains that the
: It should be reduced to its simplest, most powerful form. Structure and Content
A sister volume to Symbol , focusing heavily on wordmarks and typographic identities. Instead of arranging the work by industry or
A freelance writer who has worked with many of the UK's leading design agencies. He is a regular contributor to Grafik magazine, as well as ISTD Condensed , Nico , and Varoom .
Hands, eyes, and profiles used to convey empathy, vision, or craftsmanship.