Ben Settle - Email Players 1 - 15

In the crowded world of internet marketing, few voices are as distinct, controversial, or effective as . Known as the "Email Villain," Settle revolutionized how marketers approach their subscriber lists, shifting focus from "pitch-pitch-pitch" to storytelling and relationship building.

This is a fan-favorite advanced tactic.

Settle emphasizes position over persuasion. He instructs marketers to stop chasing, pleading, or apologizing to their email lists. Instead, issues 1 through 15 focus on establishing yourself as an authority figure—the "Benign Alpha"—whom subscribers respect, look up to, and willingly buy from. 4. The Daily Email Cadence

Most issues of "Email Players" avoid technical jargon, but #3 is the technical exception. Ben Settle - Email Players 1 - 15

: How to write emails that look like pure content or storytelling but are actually "stealth" sales letters that sell without being "salesy". Turning Unsubscribes into Profit

In these issues, Settle demonstrates that the "sell" is not an interruption; it is the resolution to the drama created in the email. The product becomes the tool the reader needs to achieve the same results or avoid the same pitfalls the writer described.

While each monthly newsletter covers a specific tactical execution, the first 15 issues collectively build a cohesive ecosystem. The standout strategies developed during this period include: The "Infotainment" Formula In the crowded world of internet marketing, few

Instead of using high-pressure sales tactics, these issues introduce the "soft pitch"—concluding an entertaining story with a casual, contextually relevant link to a product or service.

He argues that every "No" frees up energy for the "Yes." For the email player, the only "Yes" is writing the daily email and shipping the product. This issue alone has freed thousands of marketers from the trap of "busy work."

He reveals his "StoryLoop" technique: Ending an email on a cliffhanger not to trick opens, but to create "mental real estate." He trains readers to write emails so addictive that subscribers scour their inbox looking for the next one. Settle emphasizes position over persuasion

Though technology, algorithms, and email service providers have evolved significantly since Ben Settle penned the first 15 issues of Email Players , the core text remains completely future-proof.

You cannot write entertaining emails if you present yourself as a flawless corporate entity. These issues break down how to lean into your flaws, your quirks, and your daily life grievances (like bad customer service or annoying neighbors) to build a relatable persona.

: By writing with absolute certainty and avoiding people-pleasing language, the marketer adopts the role of an expert leader. Long-Term Impact on Email Marketing